A informação como suporte para a publicidade contra-intuitiva
The purpose of this work is to present, in a sinthetical and punctual manner, the concpetual counter-intuitive publicity notions and the possible effects and articulations of its speech in the reavaluation of stereotipical sociocultural beliefs and thoughts. As well, we observe how the information c...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2024 |
| País: | Brasil |
| Institución: | Universidade Federal de Santa Maria (UFSM) |
| Repositorio: | Revista Animus (Santa Maria. Online) |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/90444 |
| Acceso en línea: | https://periodicos.ufsm.br/animus/article/view/90444 |
| Access Level: | acceso abierto |
| Palabra clave: | Counter-intuitive publicity Information Stereotypes Publicidad contra-intuitiva Información Estereotipos Estereótipos Identidades Informação Publicidade contra-intuitiva |
| Sumario: | The purpose of this work is to present, in a sinthetical and punctual manner, the concpetual counter-intuitive publicity notions and the possible effects and articulations of its speech in the reavaluation of stereotipical sociocultural beliefs and thoughts. As well, we observe how the information composing this narrative influences the cognitive repertoire of the individual to such process of concept revision. In order to apply the gathered observations we use as object of exemplification the creative composite of the publicity film "Escola" (School) of the Review your concepts Campaign by Fiat Brazil for the Palio automobile. |
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