Creative Organizational and Decision Processes from Artificial Generative Intelligence and Innovation Management

The objective of this work was to develop an academic and critical review based on scientific articles: Generative Artificial Intelligence in Innovation Management: a preview of future research developments, published in 2024, in English, in the scientific journal Journal of Business Research. The a...

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Detalles Bibliográficos
Autores: Dias, Lucas Gonçalves, Costa, Rodrigo de Oliveira, Calvosa, Marcello Vinicius Doria
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2025
País:Brasil
Institución:Universidade Federal de Viçosa (UFV)
Repositorio:The Journal of Engineering and Exact Sciences
Idioma:portugués
OAI Identifier:oai:ojs.periodicos.ufv.br:article/21444
Acceso en línea:https://periodicos.ufv.br/jcec/article/view/21444
Access Level:acceso abierto
Palabra clave:Artificial Inteligence
Generative artificial intelligence
Innovation management
Inteligência Artificial
Inteligência Artificial Generativa
Gestão da Inovação
Descripción
Sumario:The objective of this work was to develop an academic and critical review based on scientific articles: Generative Artificial Intelligence in Innovation Management: a preview of future research developments, published in 2024, in English, in the scientific journal Journal of Business Research. The article addresses central concepts, such as: Generative Artificial Intelligence, Organizational Innovation and Innovation Management. The original work is based on the premise that the use of Artificial Intelligence will allow greater opportunities for students and collaborators, not just academically and professionally. Therefore, this content is interesting for undergraduate and post-graduation students, due to the fact that Artificial Generative Intelligence has the capacity to promote changes and revolutionize the way people and companies develop products, services and new ways of thinking. The gain in training in this topic is the possibility of becoming a more complete professional prepared to act in an increasingly digital and automated market, with the ability to identify and address its demands and opportunities.