Black Bahian writers on Instagram: visibility and engagement challenges
This article aims to analyze the engagement of black female writers from Bahia who use Instagram as a platform to promote their writings, considering Intersections between race, gender and region, In order to analyze how these factors Influence digital engagement among writers from the metropolitan...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2025 |
| País: | Brasil |
| Institución: | Universidade do Estado da Bahia (UNEB) |
| Repositorio: | Pontos de Interrogação (Online) |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.revistas.uneb.br:article/21970 |
| Acceso en línea: | https://www.revistas.uneb.br/index.php/pontosdeint/article/view/v14n2p379 |
| Access Level: | acceso abierto |
| Palabra clave: | Mulheres negro-baianas. Engajamento. Instagram. Literatura. Black women from Bahia. Engagement. Instagram. Literature. |
| Sumario: | This article aims to analyze the engagement of black female writers from Bahia who use Instagram as a platform to promote their writings, considering Intersections between race, gender and region, In order to analyze how these factors Influence digital engagement among writers from the metropolitan region of Salvador and cities In the Interior of Bahia. The research was conducted by collecting data on the level of reach and engagement of those writers on Instagram, a social network used here as an empirical field. The results Indicate that, although the average number of followers of writers from periphery is higher, when we compare the engagement rate, writers from those spaces have a marked disadvantage. Based on the results, the study reflects on the factors that contribute to them achieving greater or lesser engagement and notoriety. And also implications of being a black woman from Bahia, especially from the Interior of that state, seeking recognition and visibility In that space of digital power, problematizing issues related to reach, gender and articulation of that literary production as a form of management by those women through the social network. |
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