RELATION BETWEEN THE MANAGER'S PROFILE AND THE FEELING OF EXTERNAL ENVIRONMENT ON THE ELABORATION OF CORPORATE STRATEGY

The article includes discussion of the external environment to companies and the relation of the profile manager in the perception of the preparation of corporate strategy. The external environment which  includes inter  alia:  consumer, technology,  economics,  and  politics of  a society, in theor...

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Autores: Eyerkaufer, Marino Luiz, Boff, Marines Lucia, Souza, Flávia de
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2014
País:Brasil
Institución:Universidade do Estado de Santa Catarina (UDESC)
Repositorio:Revista Brasileira de Contabilidade e Gestão
Idioma:portugués
OAI Identifier:oai:ojs.revistas.udesc.br:article/4282
Acceso en línea:https://www.revistas.udesc.br/index.php/reavi/article/view/4282
Access Level:acceso abierto
Palabra clave:Ambiente Externo
Perfil Estratégico
Estratégia Corporativa
External Environment
Strategic Profile
Corporate Strategy
Estrategia Corporativa
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oai_identifier_str oai:ojs.revistas.udesc.br:article/4282
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dc.title.none.fl_str_mv RELATION BETWEEN THE MANAGER'S PROFILE AND THE FEELING OF EXTERNAL ENVIRONMENT ON THE ELABORATION OF CORPORATE STRATEGY
RELAÇÃO ENTRE O PERFIL DO GESTOR E A PERCEPÇÃO DO AMBIENTE EXTERNO NA ELABORAÇÃO DA ESTRATÉGIA CORPORATIVA
title RELATION BETWEEN THE MANAGER'S PROFILE AND THE FEELING OF EXTERNAL ENVIRONMENT ON THE ELABORATION OF CORPORATE STRATEGY
spellingShingle RELATION BETWEEN THE MANAGER'S PROFILE AND THE FEELING OF EXTERNAL ENVIRONMENT ON THE ELABORATION OF CORPORATE STRATEGY
Eyerkaufer, Marino Luiz
Ambiente Externo
Perfil Estratégico
Estratégia Corporativa
External Environment
Strategic Profile
Corporate Strategy
Ambiente Externo
Perfil Estratégico
Estrategia Corporativa
title_short RELATION BETWEEN THE MANAGER'S PROFILE AND THE FEELING OF EXTERNAL ENVIRONMENT ON THE ELABORATION OF CORPORATE STRATEGY
title_full RELATION BETWEEN THE MANAGER'S PROFILE AND THE FEELING OF EXTERNAL ENVIRONMENT ON THE ELABORATION OF CORPORATE STRATEGY
title_fullStr RELATION BETWEEN THE MANAGER'S PROFILE AND THE FEELING OF EXTERNAL ENVIRONMENT ON THE ELABORATION OF CORPORATE STRATEGY
title_full_unstemmed RELATION BETWEEN THE MANAGER'S PROFILE AND THE FEELING OF EXTERNAL ENVIRONMENT ON THE ELABORATION OF CORPORATE STRATEGY
title_sort RELATION BETWEEN THE MANAGER'S PROFILE AND THE FEELING OF EXTERNAL ENVIRONMENT ON THE ELABORATION OF CORPORATE STRATEGY
dc.creator.none.fl_str_mv Eyerkaufer, Marino Luiz
Boff, Marines Lucia
Souza, Flávia de
author Eyerkaufer, Marino Luiz
author_facet Eyerkaufer, Marino Luiz
Boff, Marines Lucia
Souza, Flávia de
author_role author
author2 Boff, Marines Lucia
Souza, Flávia de
author2_role author
author
dc.subject.por.fl_str_mv Ambiente Externo
Perfil Estratégico
Estratégia Corporativa
External Environment
Strategic Profile
Corporate Strategy
Ambiente Externo
Perfil Estratégico
Estrategia Corporativa
topic Ambiente Externo
Perfil Estratégico
Estratégia Corporativa
External Environment
Strategic Profile
Corporate Strategy
Ambiente Externo
Perfil Estratégico
Estrategia Corporativa
description The article includes discussion of the external environment to companies and the relation of the profile manager in the perception of the preparation of corporate strategy. The external environment which  includes inter  alia:  consumer, technology,  economics,  and  politics of  a society, in theory should be a prerequisite for the development of corporate strategy. In this perspective, the discussion of the study that comprehensively identifies the view that consumers have of managers with regard to the relationship between the perception of the external environment and the strategic profile in the preparation of corporate strategy in business Ibirama the State of Santa Catarina arises , Brazil. The theoretical framework has allowed the elucidation of various aspects of the external environment, profile manager and strategic corporate as well as consumer satisfaction. This is a descriptive study, in addition to the literature review, data collection carried out in- situ by means of a survey with consumers within the city limits of the City of Morrow/SC in July 2013. A similar study was conducted in which subjects were managers of the companies, so some comparative data allow us to see that there are agreements and disagreements in the views of managers and consumers in the matters related to the subject under study. We conclude that the characteristics of the profile of managers and perception of the external environment point to gaps in the process of formulating corporate strategy that fully meets the consumer.
publishDate 2014
dc.date.none.fl_str_mv 2014-09-10
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/reavi/article/view/4282
10.5965/2316419003032014038
url https://www.revistas.udesc.br/index.php/reavi/article/view/4282
identifier_str_mv 10.5965/2316419003032014038
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/reavi/article/view/4282/3343
dc.rights.driver.fl_str_mv Copyright (c) 2014 Marino Luiz Eyerkaufer, Marines Lucia Boff, Flávia De Souza
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2014 Marino Luiz Eyerkaufer, Marines Lucia Boff, Flávia De Souza
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina — UDESC
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina — UDESC
dc.source.none.fl_str_mv Revista Brasileira de Contabilidade e Gestão; v. 3 n. 5 (2014); 38-48
Revista Brasileira de Contabilidade e Gestão; Vol. 3 No. 5 (2014); 38-48
Revista Brasileira de Contabilidade e Gestão; Vol. 3 Núm. 5 (2014); 38-48
2764-7471
reponame:Revista Brasileira de Contabilidade e Gestão
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str Revista Brasileira de Contabilidade e Gestão
collection Revista Brasileira de Contabilidade e Gestão
repository.name.fl_str_mv Revista Brasileira de Contabilidade e Gestão - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv rbceg.ceavi@udesc.br || paulo.barth@udesc.br
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spelling RELATION BETWEEN THE MANAGER'S PROFILE AND THE FEELING OF EXTERNAL ENVIRONMENT ON THE ELABORATION OF CORPORATE STRATEGYRELAÇÃO ENTRE O PERFIL DO GESTOR E A PERCEPÇÃO DO AMBIENTE EXTERNO NA ELABORAÇÃO DA ESTRATÉGIA CORPORATIVAAmbiente ExternoPerfil EstratégicoEstratégia CorporativaExternal EnvironmentStrategic ProfileCorporate StrategyAmbiente ExternoPerfil EstratégicoEstrategia CorporativaThe article includes discussion of the external environment to companies and the relation of the profile manager in the perception of the preparation of corporate strategy. The external environment which  includes inter  alia:  consumer, technology,  economics,  and  politics of  a society, in theory should be a prerequisite for the development of corporate strategy. In this perspective, the discussion of the study that comprehensively identifies the view that consumers have of managers with regard to the relationship between the perception of the external environment and the strategic profile in the preparation of corporate strategy in business Ibirama the State of Santa Catarina arises , Brazil. The theoretical framework has allowed the elucidation of various aspects of the external environment, profile manager and strategic corporate as well as consumer satisfaction. This is a descriptive study, in addition to the literature review, data collection carried out in- situ by means of a survey with consumers within the city limits of the City of Morrow/SC in July 2013. A similar study was conducted in which subjects were managers of the companies, so some comparative data allow us to see that there are agreements and disagreements in the views of managers and consumers in the matters related to the subject under study. We conclude that the characteristics of the profile of managers and perception of the external environment point to gaps in the process of formulating corporate strategy that fully meets the consumer.A discussão do artigo contempla o ambiente externo às empresas e a relação do perfil do gestor na percepção deste na elaboração da estratégia corporativa. O ambiente externo que compreende entre outros elementos: o consumidor, a tecnologia, a economia e a política de uma sociedade, em tese deveriam ser pressuposto para a elaboração da estratégia corporativa. Nesta perspectiva, surge a discussão do estudo que de forma abrangente identifica a visão que os consumidores tem dos gestores no que diz respeito à relação da percepção do ambiente externo e o perfil estratégico na elaboração da estratégia corporativa nas empresas de Ibirama/SC. O arcabouço teórico permitiu a elucidação de vários aspectos relacionados com ambiente externo, perfil de gestor e estratégica corporativa bem como da satisfação dos consumidores. Trata-se de um estudo descritivo, que além da revisão bibliográfica, efetuou levantamento de dados in-loco pelo método de survey com consumidores no perímetro urbano da Cidade de Ibirama/SC em julho de 2013. Estudo semelhante foi efetuado onde os sujeitos foram os gestores das empresas, por isso, alguns dados comparativos nos permitem visualizar que há concordâncias e discordâncias na visão de gestores e consumidores quanto aos aspectos relacionados com o tema em estudo. Conclui-se que as características do perfil dos gestores e a percepção do ambiente externo apontam para lacunas no processo de elaboração da estratégia corporativa que satisfaça plenamente o consumidor.Universidade do Estado de Santa Catarina — UDESC2014-09-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/reavi/article/view/428210.5965/2316419003032014038Revista Brasileira de Contabilidade e Gestão; v. 3 n. 5 (2014); 38-48Revista Brasileira de Contabilidade e Gestão; Vol. 3 No. 5 (2014); 38-48Revista Brasileira de Contabilidade e Gestão; Vol. 3 Núm. 5 (2014); 38-482764-7471reponame:Revista Brasileira de Contabilidade e Gestãoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/reavi/article/view/4282/3343Copyright (c) 2014 Marino Luiz Eyerkaufer, Marines Lucia Boff, Flávia De Souzahttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessEyerkaufer, Marino LuizBoff, Marines LuciaSouza, Flávia de2022-12-02T15:55:50Zoai:ojs.revistas.udesc.br:article/4282Revistahttps://www.revistas.udesc.br/index.php/reavi/indexPUBhttps://www.revistas.udesc.br/index.php/reavi/oairbceg.ceavi@udesc.br || paulo.barth@udesc.br2764-74712764-7471opendoar:2022-12-02T15:55:50Revista Brasileira de Contabilidade e Gestão - Universidade do Estado de Santa Catarina (UDESC)false
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