Digital Platforms’Influence on the Work of Hip-hop Beatmakers from Salvador

This article seeks to understand the role of digital materialities in music streaming platforms and social networks (Spotify, SoundCloud and Instagram) in the making of hip-hop beats and in the work routine of the beatmakers of Salvador as a whole. Through descriptive analysis of these platforms alo...

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Detalles Bibliográficos
Autores: Lemos, André, Bastos, Gabriel
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2022
País:Brasil
Institución:Universidade Federal de Goiás (UFG)
Repositorio:Comunicação & Informação (Online)
Idioma:portugués
OAI Identifier:oai:ojs.revistas.ufg.br:article/71322
Acceso en línea:https://revistas.ufg.br/ci/article/view/71322
Access Level:acceso abierto
Palabra clave:platformization
music
labor
hip hop
plataformisación
musica
tabajo
platfomisation
musique
travail
plataformização
música
trabalho
Descripción
Sumario:This article seeks to understand the role of digital materialities in music streaming platforms and social networks (Spotify, SoundCloud and Instagram) in the making of hip-hop beats and in the work routine of the beatmakers of Salvador as a whole. Through descriptive analysis of these platforms along with interviews with musicians, we seek to indicate some evidences that reveal the influence of the platformization phenomenon in music and in the mechanics of these artists' work. In conclusion, we affirm that the work of these beatmakers can only be understood if we take into account the transformations caused by the processes of platformization of music production. The musicians have to learn to use the material grammars of these platforms to share and sell their music.