The functioning of adverbial elements in the advertising textual genre
In this article we aim to analyze qualitatively and quantitatively the elements of adverbial nature in advertisements of the Hortifruti network, to discuss the notion of dispensability given to these elements by the traditional studies, which classify them as an accessory terms of the clause under a...
| Authors: | , |
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| Format: | article |
| Status: | Published version |
| Publication Date: | 2018 |
| Country: | Brasil |
| Institution: | Universidade Federal de Goiás (UFG) |
| Repository: | Signótica (Online) |
| Language: | Portuguese |
| OAI Identifier: | oai:ojs.revistas.ufg.br:article/51284 |
| Online Access: | https://revistas.ufg.br/sig/article/view/51284 |
| Access Level: | Open access |
| Keyword: | Functionalism. Adverbial adjuncts. Advertising. Funcionalismo. Adjunto adverbial. Propaganda. |
| Summary: | In this article we aim to analyze qualitatively and quantitatively the elements of adverbial nature in advertisements of the Hortifruti network, to discuss the notion of dispensability given to these elements by the traditional studies, which classify them as an accessory terms of the clause under a syntactic-semantic perspective, and to evidence the importance for the fulfillment of the communicative purpose of this textual genre. We start from the assumption that the motivation for the use of the adverbial elements is conditioned to pragmatic-discursive aspects. Thus, we use the theoretical orientation of North American Functionalism (GIVÓN, 2001; TOMASELLO, 1998), combining it with Textual Linguistics (KOCH, 2014; CAVALCANTE; CUSTÓDIO FILHO, 2010). |
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