Itineraries of Scientific Production: LGBTQI+ marketing researchs
LGBTQI+ people are part of a group of consumers that has been attracting the attention of marketers due to their consumption potential. This article has the purpose of mapping marketing studies that have the LGBTQI + consumer as their research object, in the period from 2009 to 2019, in the Web of S...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2022 |
| País: | Brasil |
| Institución: | Pontifícia Universidade Católica de São Paulo (PUC-SP) |
| Repositorio: | Revista Administração em Diálogo |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/52966 |
| Acceso en línea: | https://revistas.pucsp.br/index.php/rad/article/view/52966 |
| Access Level: | acceso abierto |
| Palabra clave: | Marketing Digital LGBTQI Systematic Review Consumer behavior Marketing Revisão Sistemática comportamento do consumidor |
| Sumario: | LGBTQI+ people are part of a group of consumers that has been attracting the attention of marketers due to their consumption potential. This article has the purpose of mapping marketing studies that have the LGBTQI + consumer as their research object, in the period from 2009 to 2019, in the Web of Science platform. For the final analysis, it found 31 publications. As a result, it was possible to verify the existence of five main lines of research. Gaps were identified based on these lines and suggested for future research. |
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