Relationship Between Internationalization and Eco-Innovation Strategies: a Brazilian chemical industry study

This study investigates the association of contextual factors with the adoption of eco-innovation strategies, comparing groups of internationalized and not internationalized companies. It also analyzes the average values of the adoption of these contextual factors and eco-innovation strategies in th...

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Detalles Bibliográficos
Autores: Maçaneiro, Marlete Beatriz, Battisti, Patrícia Stafusa Sala, Vigorena, Débora Andrea Liessem, Steiner Neto, Pedro José, Cunha, Sieglinde Kindl da
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2019
País:Brasil
Institución:Universidade Regional do Noroeste do Estado do Rio Grande do Sul (UNIJUI)
Repositorio:Desenvolvimento em Questão
Idioma:inglés
OAI Identifier:oai:ojs.revistas.unijui.edu.br:article/6332
Acceso en línea:https://www.revistas.unijui.edu.br/index.php/desenvolvimentoemquestao/article/view/6332
Access Level:acceso abierto
Palabra clave:Eco-innovation
Contextual factors
Internationalization
Chemical industry
Eco-innovation. Contextual factors
ecoinovação
Descripción
Sumario:This study investigates the association of contextual factors with the adoption of eco-innovation strategies, comparing groups of internationalized and not internationalized companies. It also analyzes the average values of the adoption of these contextual factors and eco-innovation strategies in these two groups of companies. Research methodology follows a quantitative approach, being performed a cross-sectional survey in 124 Brazilian companies of chemicals manufacturing sector. Main results of the analysis showed better association between the contextual factors of support from top management, technological competence, environmental standards and proactive eco-innovation strategies, concerning not internationalized companies. Results also reveal that internationalized companies do not differ from those not internationalized, regarding the adoption of environmental regulatory factors, reputation effects, support from top management, reactive strategies and proactive strategies. In general terms, this outcome may indicate that the surveyed companies have been concerned about eco-innovation, regardless of the scope of their market.