ANALYSIS OF THE PROVISION FOR IMPLEMENTATION OF REVERSE LOGISTICS IN THE SUPERMARKET RETAIL

Purpose: The objective of this research was to analyze the willingness to implement reverse logistics in supermarket retail. Methodology: Data were collected on the practice of reverse logistics from 18 supermarkets and using logistic regression to generate a model for evaluating the disposition for...

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Detalhes bibliográficos
Autores: Braga Junior, Sergio Silva [UNESP], Silveira Dias Junqueira, Karina Tonelli, Silva, Dirceu da, Oliveira, Sandra Cristina [UNESP]
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2020
País:Brasil
Recursos:Universidade Estadual Paulista (UNESP)
Repositorio:Repositório Institucional da UNESP
Idioma:portugués
OAI Identifier:oai:repositorio.unesp.br:11449/197256
Acesso em linha:http://dx.doi.org/10.5585/iji.v8i2.17699
http://hdl.handle.net/11449/197256
Access Level:acceso abierto
Palavra-chave:Reverse logistics
Retail
Logistic regression
Descrição
Resumo:Purpose: The objective of this research was to analyze the willingness to implement reverse logistics in supermarket retail. Methodology: Data were collected on the practice of reverse logistics from 18 supermarkets and using logistic regression to generate a model for evaluating the disposition for such practice. Originality/Relevance: In the literature, there are no studies that suggest a model for implementation and guidance for reverse logistics, since the model proposed in the present study can be applied in other areas of knowledge. Main results: As a result, it was observed that through the variables that define the characteristics of retail, it is not possible to say whether or not a supermarket will implement the reverse logistics process. Theoretical/methodological contributions: The method used can be used to build management and decision models for both industry and retail. Social/management contributions: Based on this research, companies can apply the model for decision making on the feasibility or not of implementing Reverse Logistics.