Quare Studies and Queer of Color Critique: intersectional lenses for advertising research
The objective of this article is to inform and stimulate a discussion about the potential that the theoretical contribution of the quare studies and queer of color critique can offer to support advertising research that seek to ensure and develop in their approaches the intersectional perspectives o...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2022 |
| País: | Brasil |
| Institución: | Universidade Federal do Rio de Janeiro (UFRJ) |
| Repositorio: | Revista Eco-Pós (Online) |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.revistaecopos.eco.ufrj.br:article/27787 |
| Acceso en línea: | https://revistaecopos.eco.ufrj.br/eco_pos/article/view/27787 |
| Access Level: | acceso abierto |
| Palabra clave: | Estudos Quare Crítica Queer of Color Interseccionalidade Publicidade Quare Studies; Queer of Color Critique; Intersectionality; Advertising. |
| Sumario: | The objective of this article is to inform and stimulate a discussion about the potential that the theoretical contribution of the quare studies and queer of color critique can offer to support advertising research that seek to ensure and develop in their approaches the intersectional perspectives on race, gender and sexualities. Therefore, guided by a bibliographical research, this article presents and highlights some conceptual notions of the fundamental principles of these theoretical perspectives, which stand as critical interventions to the movement and traditional queer academic productions. |
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