O processo de construção da tecnologia Flex Fuel no Brasil: uma análise sob a ótica da "Plataforma de negócio" (Bussiness Platform)
The approach of "Business Platform", attempts to demonstrate that nowadays, industries can establish innovations together, by means of formal exchange of competencies between "a leader firm and its complementors". So, strategical gains for several organizations of a sector are ob...
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| Tipo de recurso: | tesis de maestría |
| Estado: | Versión publicada |
| Fecha de publicación: | 2009 |
| País: | Brasil |
| Institución: | Universidade Federal de Lavras (UFLA) |
| Repositorio: | Repositório Institucional da UFLA |
| Idioma: | portugués |
| OAI Identifier: | oai:repositorio.ufla.br:1/2231 |
| Acceso en línea: | https://repositorio.ufla.br/handle/1/2231 |
| Access Level: | acceso abierto |
| Palabra clave: | CNPQ_NÃO_INFORMADO Plataforma de negócios Tecnologia flex-fuel Inovação Álcool combustível Estratégia Flex Fuel Technology Business Platform Innovation Strategy |
| Sumario: | The approach of "Business Platform", attempts to demonstrate that nowadays, industries can establish innovations together, by means of formal exchange of competencies between "a leader firm and its complementors". So, strategical gains for several organizations of a sector are obtained, through a competitive and differentiated product. In this way, the general objective of the research consisted in elaborating a model of "Flex-fuel platform in Brazil", based on exchange of competencies among involved organizations (suppliers of Flex Fuel technology and automakers). The methodology of the research was qualitative and exploratory with techniques of grounded theory and thematic content analyses of five deep interviews made with suppliers of Flex Fuel technology and automakers. The Flex Fuel technology, on interviewee´s perception was considered a factor of expansion of present and future innovations for the Brazilian auto industry. This work came to a mixed grid of analysis, with categories from interview´s route and three more open categories related to "Business Platform" theory. The Flex Fuel technology as "Business Platform" presented the following results: There were changes on flex-fuel engine architecture related to its components. Technology architecture can be considered integral and stable, but small changes were made from the previous engine, that interfered on car´s performance and on its demand. The Flex Fuel technology rose from a strong exchange of competencies among "modules" (suppliers of Flex Fuel technology and automakers). The interviewees also stated the existence of co-design on Flex Fuel´s development and application. The power of automakers is relevant on architecture of "Flex-Fuel platform" because of its leadership position in the automotive chain. This fact allowed automakers to standardize of components provided by systemists (first tier suppliers) and subsystemists (second tier suppliers). At the end, a model of "Flex-fuel platform´´ and a conceptual grid of interrelationship were elaborated. The conclusion was that the "Flex-fuel platform´´ is driven by automakers that hold the engine architecture as a central element. High value innovation as Flex Fuel technology, demands partnership and standardization of "complementors" (suppliers of technology and small firms). The evidence was that "Flex-fuel platform´´ has the engine as driving element of: creating innovations, competition and adaptation of "complementors", indicating the existence of "Flex-fuel platform. |
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