As estratégias contratuais do trailer cinematográfico
This study refers to the language of the movie trailer, wich I believe it is between publicity and cinema. In other words, the cinematographic elements and the publicity arguments are combined as persuasive resources in a strategical attempt to establish a reading contract with the movie spectator.
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2024 |
| País: | Brasil |
| Recursos: | Universidade Federal de Santa Maria (UFSM) |
| Repositorio: | Revista Animus (Santa Maria. Online) |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/90439 |
| Acesso em linha: | https://periodicos.ufsm.br/animus/article/view/90439 |
| Access Level: | acceso abierto |
| Palavra-chave: | Movie trailer Reading contract Image semiotics Persuasive resources Trailer cinematografico Contrato de lectura Semiotica de la imagen Recursos persuasivos Trailer cinematográfico Semiótica da imagem Contrato de leitura |
| Resumo: | This study refers to the language of the movie trailer, wich I believe it is between publicity and cinema. In other words, the cinematographic elements and the publicity arguments are combined as persuasive resources in a strategical attempt to establish a reading contract with the movie spectator. |
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