Tracking strategic alignment with EcQ - The Strategic Alignment Monitor
This article discusses and analyzes a new measure designed specifically to track employee alignment and its drivers, named “EcQ® - The Strategic Alignment Monitor”. How can managers identify whether employees support the company’s strategic issues? The EcQ provides companies with a tool capable of m...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2007 |
| País: | Brasil |
| Institución: | Universidade de São Paulo (USP) |
| Repositorio: | Organicom (Online) |
| Idioma: | inglés |
| OAI Identifier: | oai:revistas.usp.br:article/138942 |
| Acceso en línea: | https://www.revistas.usp.br/organicom/article/view/138942 |
| Access Level: | acceso abierto |
| Palabra clave: | Alineación estratégica. Comunicación interna. Strategic alignment. Employee communication. Alinhamento estratégico. Comunicação interna. |
| Sumario: | This article discusses and analyzes a new measure designed specifically to track employee alignment and its drivers, named “EcQ® - The Strategic Alignment Monitor”. How can managers identify whether employees support the company’s strategic issues? The EcQ provides companies with a tool capable of measuring this alignment and reveals weaknesses and strengths in its drivers. |
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