Strike a Pose! Mediations of “vogue” music video in Performances of Brazilian Carnival

The article discusses the mediations of Madonna's Music Video Vogue, seeking to discuss its agency on peripheral bodies in two moments: the first, in the 80s, when the song and music video appropriates the steps and gestures of Voguing created by the LGBT scene in New York; and the second momen...

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Detalles Bibliográficos
Autores: Pereira de Sá, Simone, de Paulo, Rodolfo Viana
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2019
País:Brasil
Institución:Escola Superior de Propaganda e Marketing (ESPM)
Repositorio:Comunicação, Mídia e Consumo (Online)
Idioma:portugués
inglés
OAI Identifier:oai:ojs.revistacmc.espm.br:article/1901
Acceso en línea:https://revistacmc.espm.br/revistacmc/article/view/1901
Access Level:acceso abierto
Palabra clave:Vogue
Madonna
performance
videoclipe
escolas de samba
Descripción
Sumario:The article discusses the mediations of Madonna's Music Video Vogue, seeking to discuss its agency on peripheral bodies in two moments: the first, in the 80s, when the song and music video appropriates the steps and gestures of Voguing created by the LGBT scene in New York; and the second moment, two decades later, when the music video is, in turn, one of the references for young, black and gay dancers who practice Vogue dance during their presentations on Rio de Janeiro’s samba schools in the present time. Thus, we are interested in discussing the areas of dialogue and tension between local and global performances, having as theoretical contributions the discussion on "aesthetic cosmopolitanism" (Regev, 2013) and on pop divas as cultural icons (Jennex, 2013), among others.