Youths Media Cultures

The aim of this article is to propose the category “youths media cultures” for its application as research objects focused on everyday communicational practices of youths in their plurality. It differs from perspectives that take such practices and representations only as part of other research obje...

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Bibliographic Details
Author: Pereira, Cláudia
Format: article
Status:Published version
Publication Date:2022
Country:Brasil
Institution:Associação Nacional dos Programas de Pós-Graduação em Comunicação
Repository:E-Compós
Language:Portuguese
OAI Identifier:oai:ojs.www.e-compos.org.br:article/2691
Online Access:https://www.e-compos.org.br/e-compos/article/view/2691
Access Level:Open access
Keyword:Culturas midiáticas das juventudes
Juventude
Categoria
Conceito
Ação social
Youths media cultures
Youth
Category
Concept
Social action
Culturas mediáticas juveniles
Juventud
Categ´oría
Concepto
Acción Social
Description
Summary:The aim of this article is to propose the category “youths media cultures” for its application as research objects focused on everyday communicational practices of youths in their plurality. It differs from perspectives that take such practices and representations only as part of other research objects. The theoretical discussion is supported, among other authors, by Rossana Reguillo’s discussion of the role of young people as social actors. As a culture in itself, therefore full of rituals and meanings, “youth media cultures” are taken as the central object of the research. A brief case study is presented on the dimensions of production and consumption of advertising narratives in the context of street skateboarding.