From ornament to total design: a historic overview from Hal Foster

This paper takes up Hal Foster’s controversial “Design and Crime” to outline a brief historical overview of the relationship between Art Nouveau ornamentation and what the author calls “total design”. To this end, I revisit the nineteenth-century debate about ornament and explain how the cult of per...

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Detalles Bibliográficos
Autor: Beccari, Marcos Namba
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2020
País:Brasil
Institución:Universidade do Estado de Santa Catarina (UDESC)
Repositorio:Palíndromo (Online)
Idioma:portugués
OAI Identifier:oai::article/16824
Acceso en línea:https://www.revistas.udesc.br/index.php/palindromo/article/view/16824
Access Level:acceso abierto
Palabra clave:Hal Foster
Ornamento
Design Total
Art Nouveau
Ornament
Total Design
Diseño Total
Descripción
Sumario:This paper takes up Hal Foster’s controversial “Design and Crime” to outline a brief historical overview of the relationship between Art Nouveau ornamentation and what the author calls “total design”. To this end, I revisit the nineteenth-century debate about ornament and explain how the cult of personality emerges with the ornamentation of public life. From this, I argue that the diffusion of design in contemporary life is linked to the behavior of the “designer of yourself”. Finally, I point out that Foster’s provocation remains current, indicating that, contrary to the narratives that expose design as the overcoming of ornament, design continues to operate largely as an ornamental rationality.