Aspects of the insertion of Igreja Universal do Reino de Deus into televised media: technologies of discourse serving hegemonic practice
This article analyses some aspects of the insertion of Igreja Universal do Reino de Deus (The Universal Church of the Kingdom of God) into the media. It started with the television program Pare de Sofrer, broadcast daily by Rede Record.My presupposition is that this new preaching space helps to mark...
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2010 |
| País: | Brasil |
| Recursos: | Centro Federal de Educação Tecnológica de Campos dos Goytacazes |
| Repositorio: | Vértices (Campos dos Goitacazes. Online) |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.editoraessentia.iff.edu.br:article/68 |
| Acesso em linha: | https://editoraessentia.iff.edu.br/index.php/vertices/article/view/1809-2667.20060010 |
| Access Level: | acceso abierto |
| Palavra-chave: | Technologies of discourse Hegemony Marketing Igreja Universal do Reino de Deus Tecnologias do discurso Hegemonia |
| Resumo: | This article analyses some aspects of the insertion of Igreja Universal do Reino de Deus (The Universal Church of the Kingdom of God) into the media. It started with the television program Pare de Sofrer, broadcast daily by Rede Record.My presupposition is that this new preaching space helps to marketize the discourse due to its intersemiotic aspect. The interface between some conceptions of critical discourse analysis and marketing theories may explain some aspects of discourse technologies used to intensify institutional ideologies and guarantee a consistent argumentation capable of helping unleash a persuasive and hegemonic process for the religious institution. |
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