Greenwashing and environmental impact in the textile industry: a case study

The environmental adversities led to a paradigm change in the production and consumption of goods and services in general, which have given rise to anti-ethics attitudes that deceive the consumer with pseudo-ecological products – practice called “greenwashing”. The objective of this paper is to pres...

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Bibliographic Details
Authors: Rezende, Isabela Yankous Vale Santos, Lopes, Camila Santos Doubek
Format: article
Status:Published version
Publication Date:2019
Country:Brasil
Institution:Universidade Estadual de Londrina (UEL)
Repository:Projética Revista Científica de Design
Language:Portuguese
OAI Identifier:oai:ojs.pkp.sfu.ca:article/32767
Online Access:https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/32767
Access Level:Open access
Keyword:Ecodesign
Eco-fashion
Greenwashing
Natural dyeing
Ecofashion
Tingimento natural
Description
Summary:The environmental adversities led to a paradigm change in the production and consumption of goods and services in general, which have given rise to anti-ethics attitudes that deceive the consumer with pseudo-ecological products – practice called “greenwashing”. The objective of this paper is to present the studies about a mixed fabric made of silk, subjected to the discoloring test and a life-cycle assessment. Results show a terrible fixation of color, which leads to the conclusion that the product is non-ecological, regardless of the advantages in the production phase.