Determinants of international tourist loyalty in Brazil: Determinantes de la lealtad turística internacional en Brasil
The loyalty of tourist destinations is of strategic importance both for business decision making and for the formulation of public policies regarding their competitiveness. Through an empirical study with data from the Ministry of Tourism's receptive tourism survey in 2013, the article evaluate...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2021 |
| País: | Brasil |
| Institución: | Universidade de Brasília (UnB) |
| Repositorio: | Revista Cenário |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/37625 |
| Acceso en línea: | https://periodicos.unb.br/index.php/revistacenario/article/view/37625 |
| Access Level: | acceso abierto |
| Palabra clave: | Lealtad; Destinos turísticos; Motivación; Satisfacción; Modelado estadístico. Fidelização; Destinos turísticos; Motivação; Satisfação; Modelagem estatística. |
| Sumario: | The loyalty of tourist destinations is of strategic importance both for business decision making and for the formulation of public policies regarding their competitiveness. Through an empirical study with data from the Ministry of Tourism's receptive tourism survey in 2013, the article evaluated the variables that determine the loyalty of international tourists in Brazil. The intention to return to the country and the number of visits to Brazil made by foreign tourists were treated as variables related to loyalty, with the application of statistical techniques, logistic regression and simple linear regression, respectively. It was observed that the variables related to motivation and satisfaction of the tourist explain the behavior of loyalty, which reinforces the results found in other international studies that addressed the theme. |
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