Entrepreneurial Process: A Study in the Interior Decorating Industry
The purpose of this paper is to understand the business creation process in the interior decorating industry. In order to do so, we developed a qualitative multicase study in three small businesses located in Ituiutaba, Minas Gerais State. Specifically, we aimed to historically review the studied ca...
| Authors: | , |
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| Format: | article |
| Status: | Published version |
| Publication Date: | 2020 |
| Country: | Brasil |
| Institution: | Faculdade de Tecnologia de Osasco (FATEC) |
| Repository: | REMIPE |
| Language: | Portuguese |
| OAI Identifier: | oai:remipe.fatecosasco.edu.br:article/198 |
| Online Access: | https://remipe.fatecosasco.edu.br/index.php/remipe/article/view/198 |
| Access Level: | Open access |
| Keyword: | Empreendedorismo Empreendedor Processo Empreendedor Inovação Design de Interiores Emprendedorismo Emprendedor Inovación Entrepreneurship Entrepreneur Entrepreneurial Process Innovation Interior Decorating Design |
| Summary: | The purpose of this paper is to understand the business creation process in the interior decorating industry. In order to do so, we developed a qualitative multicase study in three small businesses located in Ituiutaba, Minas Gerais State. Specifically, we aimed to historically review the studied cases and to identify the construction of their entrepreneurial processes, assuming the concepts proposed by Shane and Venkataraman (2000). These authors consider the entrepreneurial process as the set of actions that contemplates the business idea, the identification and exploration of business opportunities, which converges to new business creation. The results show that, in the studied cases, some particular motivations influence the entrepreneurial processes, including different trajectories of opportunities? identification and exploration, which in turn influence the creation of organizations in the interior decorating industry. We conclude that exogenous opportunities such as market opening and customers demand, and endogenous opportunities such as new products and services, innovations, motivated by individual, familiar, and professional matters. |
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