Sobre mídias e eventos GLS no interior paranaense: reflexões sobre a produção de flyers temáticos
In contemporaneity, age of virtuality – globalized culture, rizomatic and cybernetic – people can watch increasingly the diversification of mediatical products for publicity and marketing offered and directed for and to specified groups, among them, the GLBT public. The article aim to describe the p...
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| Format: | article |
| Status: | Published version |
| Publication Date: | 2010 |
| Country: | Brasil |
| Institution: | Universidade de São Paulo (USP) |
| Repository: | Extraprensa (Online) |
| Language: | Portuguese |
| OAI Identifier: | oai:revistas.usp.br:article/77169 |
| Online Access: | https://revistas.usp.br/extraprensa/article/view/77169 |
| Access Level: | Open access |
| Keyword: | GLBT Media Flyer Culture GLS Mídia Cultura |
| Summary: | In contemporaneity, age of virtuality – globalized culture, rizomatic and cybernetic – people can watch increasingly the diversification of mediatical products for publicity and marketing offered and directed for and to specified groups, among them, the GLBT public. The article aim to describe the produced flyers and the ways of diffusion of events of entertainment (boites, bars and parties) in the North region of Paraná. The research has revealed, in one side, strategies of production of subjectivities based on capital order, massified culture, normalized desires and (re)production of misogynistic practicals; in other side, some materials used to indicate irreverence, ruptures, the creation of leisure spaces directed to the subcategories inside the oneself GLBT group, besides the utilization of alternative medias for the accessibility and the disponibility from the public “invisibilized” by the inland culture of Paraná. |
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