TRANSMEDIA ACTIVISM IN THE 2018 ELECTIONS IN BRAZIL: the semiosis of #CadêAProva [#WhereIsTheProof]
The hashtag #CadêAProva emerged during Lula's trial in January 2018 and was appropriated by supporters of Jair Bolsonaro's candidacy in the presidential election. Through collection on social networks, we verified this process of resignification, characterized here as transmedia activism b...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2020 |
| País: | Brasil |
| Institución: | Associação Nacional dos Programas de Pós-Graduação em Comunicação |
| Repositorio: | E-Compós |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.www.e-compos.org.br:article/2017 |
| Acceso en línea: | https://www.e-compos.org.br/e-compos/article/view/2017 |
| Access Level: | acceso abierto |
| Palabra clave: | Ativismo Transmídia. Semiose. Eleições. Hashtags. Interpretantes. Activismo transmedia. Semiosis. Elecciones. Hashtags. Interpretantes. Transmedia Activism. Semiosis. Elections. Hashtags. Interpretants. |
| Sumario: | The hashtag #CadêAProva emerged during Lula's trial in January 2018 and was appropriated by supporters of Jair Bolsonaro's candidacy in the presidential election. Through collection on social networks, we verified this process of resignification, characterized here as transmedia activism because it involves social mobilization in online/offline connections. Given this, we seek to understand what characterizes #CadêAProva's semiosis and how this process reveals unique aspects of transmedia activism in the context of Brazil's presidential election in 2018. As a result, the transmedia resignification of the narrative mediated by #CadêAProva occurred through the hybrid set of signs able to potentiate the symbolic chain of hashtags and thereby promote engagement by adherence (emotional interpretant), mobilization (energetic interpretant) and activism (logical interpretant). |
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