Marcas de supermercado
This article analyzes brands owned or controlled by retail supermarkets. It investigates the marketing mix elements of these store brand products as well as the social, economic and behavioral characteristics of their potential consumers.
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2001 |
| País: | Brasil |
| Institución: | Fundação Getulio Vargas (FGV) |
| Repositorio: | Revista de Administração de Empresas |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.periodicos.fgv.br:article/37659 |
| Acceso en línea: | https://periodicos.fgv.br/rae/article/view/37659 |
| Access Level: | acceso abierto |
| Palabra clave: | Private label private brand own label supermarket retailing Marca própria marca de distribuidor marca de supermercado supermercado varejo |
| Sumario: | This article analyzes brands owned or controlled by retail supermarkets. It investigates the marketing mix elements of these store brand products as well as the social, economic and behavioral characteristics of their potential consumers. |
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