Communication in the UFG: the use of live streaming as a visibility strategy of the Regional Goiás
To experiencing the it was technological, immediate and globalized, tools for social interactions and dissemination of information and news are essential, since they inhibit geographical communication barriers. From this constancy we share the experiences of the Advisory Office of Communication (ASC...
| Autores: | , , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2018 |
| País: | Brasil |
| Institución: | Universidade Federal do Tocantins (UFT) |
| Repositorio: | Revista Observatório |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.revista.uft.edu.br:article/4834 |
| Acceso en línea: | https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/4834 |
| Access Level: | acceso abierto |
| Palabra clave: | live Communication Midiatization En vivo Comunicación Midiatización Ao vivo Comunicação Midiatização ao vivo comunicação midiatização |
| Sumario: | To experiencing the it was technological, immediate and globalized, tools for social interactions and dissemination of information and news are essential, since they inhibit geographical communication barriers. From this constancy we share the experiences of the Advisory Office of Communication (ASCOM) of the Federal University of Goiás (UFG) / Regional Goiás with the live streaming tool from Facebook. Concerned with the perspectives of communicative strategies for greater visibility of the institution, the experience surpassed the expectations regarding the repercussion, which demanded a detailed analysis of this social network and its accessories. |
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