The reflective praxis of public relations in the context of mediatized society: a theoretical and practical proposal for education in digital ambiences
The problem of this research is grounded on the assumption that the current context of mediatized society moves the concepts related to the practice of public relations. The objective is to present a proposal for the teaching of public relations in digital ambiences based on six items: 1st identific...
| Autores: | , |
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2017 |
| País: | Brasil |
| Recursos: | Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) |
| Repositorio: | Revista FAMECOS: Mídia cultura e tecnologia |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.revistaseletronicas.pucrs.br:article/25353 |
| Acesso em linha: | https://revistaseletronicas.pucrs.br/revistafamecos/article/view/25353 |
| Access Level: | acceso abierto |
| Palavra-chave: | Public relations mediatized society digital ambiences Technology Relaciones públicas sociedad mediatizada ambientes digitales tecnología Relações públicas sociedade midiatizada ambiências digitais Tecnologia |
| Resumo: | The problem of this research is grounded on the assumption that the current context of mediatized society moves the concepts related to the practice of public relations. The objective is to present a proposal for the teaching of public relations in digital ambiences based on six items: 1st identification of the objective; 2nd critical examination of the practices; 3rd the search for explanations and alternatives; 4th trial of alternative ways of doing; 5th review of the strategies; 6th realization of new experiences and reflections. The methodology includes empirical research and the results lead to consider the close relationship between theory and empirical and to think this teaching in a recursive cycle. |
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