Patrocínio e mecenato: ferramentas de enorme potencial para as empresas
Sponsorship, corporate donations, philanthropy, cultural marketing and social responsability are becoming more and more understood and explored by many dynamic companies. This paper presents these concepts, their main characteristics and discusses the major challenges associated with these...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 1996 |
| País: | Brasil |
| Institución: | Fundação Getulio Vargas (FGV) |
| Repositorio: | Revista de Administração de Empresas |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.periodicos.fgv.br:article/38062 |
| Acceso en línea: | https://periodicos.fgv.br/rae/article/view/38062 |
| Access Level: | acceso abierto |
| Palabra clave: | sponsorship corporate donations philanthropy cultural marketing social responsibility patrocínio mecenato filantropia marketing cultural responsabilidade social |
| Sumario: | Sponsorship, corporate donations, philanthropy, cultural marketing and social responsability are becoming more and more understood and explored by many dynamic companies. This paper presents these concepts, their main characteristics and discusses the major challenges associated with these new tools. |
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