Search engine and their implications for aspects of privacy

Search engines use strategies to deal with information overload and in so doing, they provide more efficient results, such as personal search, which by collecting multiple data from participants can involve threats to privacy. The goal on this project is to explain privacy issues by evaluating aspec...

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Detalles Bibliográficos
Autores: Affonso, Elaine Parra, Monteiro, Silvana Drumond, Borsetti Gregorio Vidotti, Silvana Aparecida [UNESP], Goncalves Sant'Ana, Ricardo Cesar [UNESP]
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2017
País:Brasil
Institución:Universidade Estadual Paulista (UNESP)
Repositorio:Repositório Institucional da UNESP
Idioma:portugués
OAI Identifier:oai:repositorio.unesp.br:11449/163261
Acceso en línea:http://hdl.handle.net/11449/163261
Access Level:acceso abierto
Palabra clave:Bing
Google
Search engine
Personal search
Privacy
Descripción
Sumario:Search engines use strategies to deal with information overload and in so doing, they provide more efficient results, such as personal search, which by collecting multiple data from participants can involve threats to privacy. The goal on this project is to explain privacy issues by evaluating aspects of awareness and user's control on the process of data collection by search engines. An exploratory investigation was conducted in Google's and Bing's privacy policies to identify possible data collected by such mechanisms. Data were grouped in categories and analyzed about mention in policies and to the possibility of user's control. It may be highlighted that mention of data collection specifically by search engine is scantily evidenced. Further, although control possibility exists, a thorough interpretation of privacy policies and configuration must be done so that the user may be aware of the process. In conclusion, the privacy-benefit dyad may be a burden in control issues on data collection and the search for relevance in results may be above the right to privacy, this is because when users control their configurations and restrict data collection, they make results less relevant, and when customizing, they open access ports to their data.