Body Positive movement on Instagram: reflections about the aestheticization of health in neoliberal society
With the advancement of information technologies, social media are inserted straight in people’s daily life and reflect the way groups and individuals build their social, affective, and work relations. Considering that body perception is influenced by media channels, this paper aims to discuss the B...
| Autores: | , |
|---|---|
| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2021 |
| País: | Brasil |
| Recursos: | Fundação Oswaldo Cruz (FIOCRUZ) |
| Repositorio: | RECIIS (Online) |
| Idioma: | portugués |
| OAI Identifier: | oai:www.reciis.icict.fiocruz.br:article/2067 |
| Acesso em linha: | https://www.reciis.icict.fiocruz.br/index.php/reciis/article/view/2067 |
| Access Level: | acceso abierto |
| Palavra-chave: | Body positive Aestheticization of health Social media Neoliberalism. Estetización de la salud Reds sociales Neoliberalismo. Body Positive Estetização da saúde Redes sociais |
| Resumo: | With the advancement of information technologies, social media are inserted straight in people’s daily life and reflect the way groups and individuals build their social, affective, and work relations. Considering that body perception is influenced by media channels, this paper aims to discuss the Body Positive movement increase on Instagram profiles, given the aestheticization of health and the influence and control effect over the relation of individuals with their bodies. Therefore, it takes as reference the analysis of neoliberal’s control and subjectivity modulation mechanisms marked by both the exigency of maximum performance and the permanent competition with itself and the others. It seeks to present a critical reflection on the capture capacity of the social media control mechanisms that, associated with a capitalist market, produces new clothes to old power dispositives. |
|---|