Sewing hope: projects with sewing and craftsmanship in Rio de Janeiro as a viable path to produce fashion items

This article intended to reflect on different alternatives to the traditional and mass production model that prevails in the system production of fashion articles. To this end, this involves ana- lyzing and studying two social enterprises engaged in sewing and handicrafts located in Rio de Janeiro:...

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Detalhes bibliográficos
Autores: Cruz, Bárbara, de Souza Couto, Rita Maria, Portas , Roberta
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2024
País:Brasil
Recursos:Escola Superior de Propaganda e Marketing (ESPM)
Repositorio:Diálogo com a Economia Criativa
Idioma:portugués
inglés
OAI Identifier:oai:ojs.dialogo.espm.br:article/532
Acesso em linha:https://dialogo.espm.br/revistadcec-rj/article/view/532
Access Level:acceso abierto
Palavra-chave:Moda
Costura
Pipa Social
Rede Asta
Artesanato
Fashion
Sewing
Craft
Descrição
Resumo:This article intended to reflect on different alternatives to the traditional and mass production model that prevails in the system production of fashion articles. To this end, this involves ana- lyzing and studying two social enterprises engaged in sewing and handicrafts located in Rio de Janeiro: Pipa Social and Rede Asta. Through this analysis, it was intended to understand wheth- er this local and responsible production has a significant representation in the fashion sector and whether designers can undertake a socially responsible posture and represent as an agent capable of improving the problems of the fashion production sector. The dialogical opening of anthropology favored the reflection on the social meanings of design. The theoretical founda- tion was strengthened by anthropologist authors, serving as a guideline for the analysis of the cases presented.