COMMUNITY COMMUNICATION IN THE ORGANIZATIONAL COMMUNICATION POLICY: Protocol aimed at territories, communities and ways of life in Maranhão
The article presents part of an ongoing research that aims to understand how community communication is inserted in the organizational communication policy. The study aims to present, as a final product, a Community Communication Protocol aimed at the territories, communities and ways of life in Mar...
| Autores: | , |
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2021 |
| País: | Brasil |
| Recursos: | Universidade Federal do Tocantins (UFT) |
| Repositorio: | Revista Observatório |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.revista.uft.edu.br:article/11947 |
| Acesso em linha: | https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/11947 |
| Access Level: | acceso abierto |
| Palavra-chave: | Comunicação Organizacional; Comunicação Comunitária; Protocolo. Comunicação Comunitária nas organizações Organizational communication; Community Communication; Protocol. Comunicación organizacional; Comunicacion Comunitaria; Protocolo. |
| Resumo: | The article presents part of an ongoing research that aims to understand how community communication is inserted in the organizational communication policy. The study aims to present, as a final product, a Community Communication Protocol aimed at the territories, communities and ways of life in Maranhão; a method of correlation between theory and practice based on the particularities of that territory, so that it becomes a possibility for the market to adopt and reapply. The main methodology used is design science (DS) as a possible path to applied research in Communication (SANTOS, 2018). The work aims to contribute to the area of Community Communication by proposing to leave a Protocol as a contribution to the action of professional practice based on the local reality. |
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