Estrutura de mercado e tendências da atividade comercial

The aim of this paper is both to present a characterization of the business activity sector focusing on the São Paulo's metropolitan region (RMSP) and emphasize the commercial concentrating process, which has been in evidence mainly in hyper and super markets. This paper is divided into 3 secti...

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Detalles Bibliográficos
Autor: Mariano, Jefferson
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2007
País:Brasil
Institución:Revista Ibero-Americana de Estratégia (RIAE)
Repositorio:Revista Ibero Americana de Estratégia - RIAE
Idioma:portugués
OAI Identifier:oai:https://periodicos.uninove.br:article/12958
Acceso en línea:https://periodicos.uninove.br/riae/article/view/12958
Access Level:acceso abierto
Palabra clave:economia; ciência econômica;microeconomia; estruturas de mercado; setor comercial.
economy; economic science; microeconomic; structure market; commercial sector.
Descripción
Sumario:The aim of this paper is both to present a characterization of the business activity sector focusing on the São Paulo's metropolitan region (RMSP) and emphasize the commercial concentrating process, which has been in evidence mainly in hyper and super markets. This paper is divided into 3 sections. The first one will illustrate the concentrating process in some retail trade, which will be done under the light of market structural theories. The second section will present a economic chart with information directed to Brazil, more specifically to São Paulo State and its metropolitan area. Finally, the third one will point out the perspectives and tendencies towards this economic activity.