Competitive advantage in brazilian private colleges: a resource based view perspective
The Brazilian Higher Education Institutions (HEIs) participate in a dynamic and complex environment. In this scenario, private colleges are particularly affected, facing difficulties in remaining competitive. Among the possible strategies to overcome this adversity, the Resource-Based View (RBV) sug...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2023 |
| País: | Brasil |
| Institución: | Universidade Federal de Santa Catarina (UFSC) |
| Repositorio: | GUAL - Revista Universitária na América Latina |
| Idioma: | portugués |
| OAI Identifier: | oai:periodicos.ufsc.br:article/94394 |
| Acceso en línea: | https://periodicos.ufsc.br/index.php/gual/article/view/94394 |
| Access Level: | acceso abierto |
| Palabra clave: | Private Colleges Competitive advantage Resource Based View Faculdades Privadas Vantagem Competitiva Visão Baseada em Recursos |
| Sumario: | The Brazilian Higher Education Institutions (HEIs) participate in a dynamic and complex environment. In this scenario, private colleges are particularly affected, facing difficulties in remaining competitive. Among the possible strategies to overcome this adversity, the Resource-Based View (RBV) suggests exploring a combination of available resources in order to obtain a competitive advantage, understood as relative performance superior to rivals in a given product or market environment, considering the economic value created. The objective of the study is to analyze the competitive advantage in Brazilian private colleges, from a non-probabilistic sample by accessibility of 771 HEIs. The existence of a competitive advantage was measured by the percentage difference between the relative economic value created by each HEI and the average percentage of the economic value of the set of resulting HEIs. The results indicate that about 20% of private colleges have a competitive advantage when compared to other HEIs of this type in Brazil, while just under 1% are in a position of competitive parity and 79% are in competitive disadvantage. This finding has implications for the practice of university management, revealing that decisions on resource allocation should consider the impact that it has on the ability of HEIs to capture above-average economic value, a result that only a minority group of institutions manages to obtain. |
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