Televisão Universitária e o desafio da sustentabilidade: a experiência da TV Unesp.

This paper describes the Unesp University TV experience, in Bauru, reflecting on the goals of a university TV in the context of digitalization. The emphasis of the argument rests on the role of this segment in terms of audiovisual content research and production. By demonstrating the potential for i...

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Detalles Bibliográficos
Autor: Médola, Ana Sílvia Lopes Davi [UNESP]
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2013
País:Brasil
Institución:Universidade Estadual Paulista (UNESP)
Repositorio:Repositório Institucional da UNESP
Idioma:portugués
OAI Identifier:oai:repositorio.unesp.br:11449/135205
Acceso en línea:http://lumina.ufjf.emnuvens.com.br/lumina/article/view/281
http://hdl.handle.net/11449/135205
Access Level:acceso abierto
Palabra clave:University television
Interactive television
TV Unesp
Research in TV
Televisão universitária
Televisão interativa
Pesquisa em televisão
Descripción
Sumario:This paper describes the Unesp University TV experience, in Bauru, reflecting on the goals of a university TV in the context of digitalization. The emphasis of the argument rests on the role of this segment in terms of audiovisual content research and production. By demonstrating the potential for innovation in the development of program formats on interactive digital environment, suggests that research is one of the ways to find solutions that ensure the sustainability of university TV stations.