Dentists' and undergraduate dental students' knowledge of dental advertising and publicity campaigns

Advertising and publicity are important tools for the dental job market due to the number of professionals in the industry and the competition for professional space. Nevertheless, dentists must know and apply the principles outlined in the Brazilian Dental Code of Ethics (CEO) and current resolutio...

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Detalles Bibliográficos
Autores: Custodio, Leticia Regina Alfaia, Brasil, Judson Nascimento, Almeida, Dino Lopes de, Castro-Espicalsky, Talita Lima de
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2023
País:Brasil
Institución:Associação Brasileira de Ensino Odontológico (ABENO)
Repositorio:Revista da ABENO (Online)
Idioma:portugués
inglés
OAI Identifier:oai:ojs.revabeno.emnuvens.com.br:article/2056
Acceso en línea:https://revabeno.emnuvens.com.br/revabeno/article/view/2056
Access Level:acceso abierto
Palabra clave:Ethics Dental
Legislation Dental
Forensic Dentistry
Schools
Ética Odontológica
Legislação Odontológica
Odontologia Legal
Instituições Acadêmicas
Legislación en Odontología
Odontología Forense
Instituciones Académicas
Descripción
Sumario:Advertising and publicity are important tools for the dental job market due to the number of professionals in the industry and the competition for professional space. Nevertheless, dentists must know and apply the principles outlined in the Brazilian Dental Code of Ethics (CEO) and current resolutions to ensure ethical and appropriate advertising. This study aimed to evaluate the perception and knowledge of dental surgeons and students in Porto Velho, state of Rondônia, Brazil, about the current standards of ethical and legal aspects related to advertising and publicity in dentistry. To carry out this descriptive observational study, a questionnaire with 25 questions was administered to dentists and dental students enrolled in the seventh or eighth semester of higher education institutions in Porto Velho. The sample consisted of 151 subjects, of which 69 were dentists and 82 were dental students. This study enabled us to identify the main questions of the dental students and professionals who participated in the survey, highlighting the lack of clarification on certain aspects of the subject and emphasizing the importance of knowing the CEO professional ethical guidelines.