GREENWASHING AND BOYCOTT: CRITICAL APPRECIATION OF ACADEMIC PRODUCTION

The lack of effective regulation has contributed to the proliferation of the practice of greenwashing, relegating the responsibility for identification, differentiation and protection to consumers. The article aimed to evaluate academic production regarding greenwashing and the consumer boycott move...

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Detalles Bibliográficos
Autores: Andreoli, Taís Pasquotto, Silva, Patrícia Cardoso
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2024
País:Brasil
Institución:Universidade Federal de Santa Catarina (UFSC)
Repositorio:Repositório Institucional da UFSC
Idioma:inglés
OAI Identifier:oai:repositorio.ufsc.br:123456789/269392
Acceso en línea:https://repositorio.ufsc.br/handle/123456789/269392
Access Level:acceso abierto
Palabra clave:Greenwashing
Boycott
Consumer
Academic production
Descripción
Sumario:The lack of effective regulation has contributed to the proliferation of the practice of greenwashing, relegating the responsibility for identification, differentiation and protection to consumers. The article aimed to evaluate academic production regarding greenwashing and the consumer boycott movement. As a methodological procedure, a systematic review of the literature was carried out, through a bibliometric survey associated with a critical analysis of academic production with the themes of greenwashing and boycott (boycott/buycott), mapping the main scientific platforms (Capes, Proquest, Scielo , Scopus, Spell). With this, it was possible to evaluate the current state of the art on the subjects, consolidating what had been studied so far, in addition to making it possible to suggest future studies to advance the topic in academia and in practice. As a main result, it was found that there are few approaches that encompass both themes in question, jointly, emerging as an important research gap, with new studies encouraged.