Managing in Latin America: Common issues and a research agenda

Latin America is a paradoxical region. It has unique conditions that make it one of the most attractive contexts worldwide for doing business, but it also faces serious challenges that severely underscore these opportunities. We apply a simple framework of analysis to describe the Latin American bus...

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Detalhes bibliográficos
Autores: Vassolo, Roberto Santiago, De Castro, Julio O., Gomez Mejia, Luis R.
Tipo de documento: artigo
Estado:Versão publicada
Data de publicação:2011
País:Argentina
Recursos:Consejo Nacional de Investigaciones Científicas y Técnicas
Repositório:CONICET Digital (CONICET)
Idioma:inglês
OAI Identifier:oai:ri.conicet.gov.ar:11336/193712
Acesso em linha:http://hdl.handle.net/11336/193712
Access Level:Acceso aberto
Palavra-chave:LATIN AMERICA
RESEARCH AGENDA
COMMON ISSUES
https://purl.org/becyt/ford/5.2
https://purl.org/becyt/ford/5
Descrição
Resumo:Latin America is a paradoxical region. It has unique conditions that make it one of the most attractive contexts worldwide for doing business, but it also faces serious challenges that severely underscore these opportunities. We apply a simple framework of analysis to describe the Latin American business environment and detect research opportunities. For that, we focus on four aspects of the region: (1) the institutional context, (2) the macroeconomic environment, (3) the consumer profile, and (4) the natural resource endowments. We summarize firms' strategic choices that result from this context and analyze their consequences for new business creation, incumbents' survival and growth, and sources of competitive advantages. We conclude by outlining a management research agenda.