CRM as a tool for customer service in the organization

Fil: Montoya Agudelo, César Alveiro. Institución Universitaria CEIPA; Colombia.

Detalles Bibliográficos
Autores: Montoya Agudelo, César Alveiro, Boyero Saavedra, Martín Ramiro
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2012
País:Argentina
Institución:Universidad Nacional de Misiones
Repositorio:Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM)
Idioma:inglés
OAI Identifier:oai:rid.unam.edu.ar:20.500.12219/4680
Acceso en línea:https://hdl.handle.net/20.500.12219/4680
Access Level:acceso abierto
Palabra clave:CRM
Customer service
Quality of service
id AR_3f8d55a30f2bebb947f7d44b7600fa1f
oai_identifier_str oai:rid.unam.edu.ar:20.500.12219/4680
network_acronym_str AR
network_name_str Argentina
repository_id_str
spelling CRM as a tool for customer service in the organizationMontoya Agudelo, César AlveiroBoyero Saavedra, Martín RamiroCRMCustomer serviceQuality of serviceFil: Montoya Agudelo, César Alveiro. Institución Universitaria CEIPA; Colombia.Fil: Boyero Saavedra, Martín Ramiro. Universidad Nacional de Colombia; Colombia.The service is the fundamental experience that takes place in the contact between the organization and the customer. From the adequately perform of this relationship depends re- tention or loss of a customer. Therefore, it is imperative that organizations visualize the service as the essential element in which lies the very meaning of their existence and relevance. The service in the organization essentially seeks to satisfy those needs that the client has, which is why we can say then that the lack of demand for services does not allow organizations to develop projects that revolve around it. Taking in count the service as an essential factor in the organization, various tools have been developed in order to have a continuous improvement in meeting the needs of cus tomers, one of which is the CRM (Customer Relationship Management) that in this article is presented as an important tool to make an impact on the services provided by the organization.Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración2012-12-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501info:ar-repo/semantics/articuloapplication/pdfapplication/pdf450 KBhttps://hdl.handle.net/20.500.12219/4680enginfo:eu-repo/semantics/altIdentifier/urn/https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/557/434info:eu-repo/semantics/openAccessAtribución-NoComercial-CompartirIgual 4.0 Internacionalhttp://creativecommons.org/licenses/by-nc-sa/4.0/reponame:Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM)instname:Universidad Nacional de Misiones2024-05-10T12:18:11Zoai:rid.unam.edu.ar:20.500.12219/4680instacron:UNAMInstitucionalhttps://rid.unam.edu.ar/Universidad públicahttps://www.unam.edu.ar/https://rid.unam.edu.ar/oai/rsnrdArgentinaopendoar:2024-05-10 12:18:11.354Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM) - Universidad Nacional de Misionesfalse
dc.title.none.fl_str_mv CRM as a tool for customer service in the organization
title CRM as a tool for customer service in the organization
spellingShingle CRM as a tool for customer service in the organization
Montoya Agudelo, César Alveiro
CRM
Customer service
Quality of service
title_short CRM as a tool for customer service in the organization
title_full CRM as a tool for customer service in the organization
title_fullStr CRM as a tool for customer service in the organization
title_full_unstemmed CRM as a tool for customer service in the organization
title_sort CRM as a tool for customer service in the organization
dc.creator.none.fl_str_mv Montoya Agudelo, César Alveiro
Boyero Saavedra, Martín Ramiro
author Montoya Agudelo, César Alveiro
author_facet Montoya Agudelo, César Alveiro
Boyero Saavedra, Martín Ramiro
author_role author
author2 Boyero Saavedra, Martín Ramiro
author2_role author
dc.subject.none.fl_str_mv CRM
Customer service
Quality of service
topic CRM
Customer service
Quality of service
description Fil: Montoya Agudelo, César Alveiro. Institución Universitaria CEIPA; Colombia.
publishDate 2012
dc.date.none.fl_str_mv 2012-12-20
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
http://purl.org/coar/resource_type/c_6501
info:ar-repo/semantics/articulo
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/20.500.12219/4680
url https://hdl.handle.net/20.500.12219/4680
dc.language.none.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv info:eu-repo/semantics/altIdentifier/urn/https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/557/434
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
Atribución-NoComercial-CompartirIgual 4.0 Internacional
http://creativecommons.org/licenses/by-nc-sa/4.0/
eu_rights_str_mv openAccess
rights_invalid_str_mv Atribución-NoComercial-CompartirIgual 4.0 Internacional
http://creativecommons.org/licenses/by-nc-sa/4.0/
dc.format.none.fl_str_mv application/pdf
application/pdf
450 KB
dc.publisher.none.fl_str_mv Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración
publisher.none.fl_str_mv Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración
dc.source.none.fl_str_mv reponame:Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM)
instname:Universidad Nacional de Misiones
instname_str Universidad Nacional de Misiones
reponame_str Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM)
collection Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM)
repository.name.fl_str_mv Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM) - Universidad Nacional de Misiones
repository.mail.fl_str_mv
_version_ 1799196905796796416
score 15,811543

Similares en LA Referencia