Beyond vision: innovation and e-commerce in Lima’s optical sector

This study examines the adoption of administrative and technological innovations in Lima’s optical sector through a descriptive qualitative approach, based on semi-structured interviews and analysis using ATLAS.ti. The findings reveal progress in organizational management, driven by strategic planni...

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Detalhes bibliográficos
Autores: Rojas Plasencia, Karina Milagros, Santillán Pinedo, Christian, Guillén Vásquez, Aranza Antuanet, Rivera Peirano, Violeta Lidia
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2025
País:Perú
Recursos:Pontificia Universidad Católica del Perú
Repositorio:Revistas - Pontificia Universidad Católica del Perú
Idioma:español
OAI Identifier:oai:ojs.pkp.sfu.ca:article/31575
Acesso em linha:http://revistas.pucp.edu.pe/index.php/360gestion/article/view/31575
Access Level:acceso abierto
Palavra-chave:Administrative innovation
Technological innovation
Economic barriers
Optical sector
Innovación administrativa
Innovación tecnológica
Barreras económicas
Sector óptico
Descrição
Resumo:This study examines the adoption of administrative and technological innovations in Lima’s optical sector through a descriptive qualitative approach, based on semi-structured interviews and analysis using ATLAS.ti. The findings reveal progress in organizational management, driven by strategic planning, clear structures, and participatory leadership, as well as the use of technologies to monitor productivity. On the technological front, continuous training, personalization and diagnostic tools, process automation, and the integration of ICTs stand out as means to enhance customer service. However, economic and technical barriers—such as high investment costs and uncertainty about results—continue to hinder full digital transformation. In summary, the study provides evidence of how optical businesses in Lima are incorporating innovations to strengthen their competitiveness, operational efficiency, and customer experience, while also identifying the key challenges that still limit their modernization.