APA Citation

Mora-Lopez, J. P., Lopez-Lopez, D., & Rivera-Hernaez, O. (2026). Unveiling the Generative AI boom: What hype metrics reveal for digital business and E-commerce.

Chicago Style Citation

Mora-Lopez, Juan Pablo, David Lopez-Lopez, and Olga Rivera-Hernaez. Unveiling the Generative AI Boom: What Hype Metrics Reveal for Digital Business and E-commerce. 2026.

MLA Citation

Mora-Lopez, Juan Pablo, David Lopez-Lopez, and Olga Rivera-Hernaez. Unveiling the Generative AI Boom: What Hype Metrics Reveal for Digital Business and E-commerce. 2026.

Warning: These citations may not always be 100% accurate.