Guitart, I. (. A., Gonzalez, J. (., & Stremersch, S. (. (2018). Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity.
Citação norma ChicagoGuitart, I.A. (Ivan A.)|||/items/501b6ee7-742a-4117-aad8-442b5adda582, J. (Jorge)|||/items/7e3a8f19-5d13-42ad-9d21-e3a9c7436b25 Gonzalez, y S. (Stefan)|||/items/87cdb0b7-d1d7-4504-9d85-1544f561ea06 Stremersch. Advertising Non-premium Products As If They Were Premium: The Impact of Advertising Up On Advertising Elasticity and Brand Equity. 2018.
Citação norma MLAGuitart, I.A. (Ivan A.)|||/items/501b6ee7-742a-4117-aad8-442b5adda582, J. (Jorge)|||/items/7e3a8f19-5d13-42ad-9d21-e3a9c7436b25 Gonzalez, y S. (Stefan)|||/items/87cdb0b7-d1d7-4504-9d85-1544f561ea06 Stremersch. Advertising Non-premium Products As If They Were Premium: The Impact of Advertising Up On Advertising Elasticity and Brand Equity. 2018.