Huertas García, R., Lengler, J., & Consolación Segura, C. M. (2017). Co-branding strategy in cause-related advertising: The fit between brand and cause.
Citación estilo ChicagoHuertas García, Ruben, Jorge Lengler, y Carolina María|||0000-0002-9231-2137 Consolación Segura. Co-branding Strategy in Cause-related Advertising: The Fit between Brand and Cause. 2017.
Cita MLAHuertas García, Ruben, Jorge Lengler, y Carolina María|||0000-0002-9231-2137 Consolación Segura. Co-branding Strategy in Cause-related Advertising: The Fit between Brand and Cause. 2017.
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