Martínez, R. G., Carrasco, R. A., Sanchez-Figueroa, C., & Gavilán Bouzas, D. (2021). An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business.
Citação norma ChicagoMartínez, Rocío G., Ramon A. Carrasco, Cristina Sanchez-Figueroa, y Diana Gavilán Bouzas. An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business. 2021.
Citação norma MLAMartínez, Rocío G., Ramon A. Carrasco, Cristina Sanchez-Figueroa, y Diana Gavilán Bouzas. An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business. 2021.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.