Cita APA

Karray, S., & Martín Herrán, G. (2022). The impact of a store brand introduction in a supply chain with competing manufacturers: The strategic role of pricing and advertising decision timing.

Citación estilo Chicago

Karray, Salma, y Guiomar Martín Herrán. The Impact of a Store Brand Introduction in a Supply Chain With Competing Manufacturers: The Strategic Role of Pricing and Advertising Decision Timing. 2022.

Cita MLA

Karray, Salma, y Guiomar Martín Herrán. The Impact of a Store Brand Introduction in a Supply Chain With Competing Manufacturers: The Strategic Role of Pricing and Advertising Decision Timing. 2022.