Towards sustainable business: Leading change from the bottom-up
[EN] The principles of sustainability and circularity are gaining ground in business, driven by market uncertainty and instability. Although many policies and strategies promote the circular economy from the top-down, there are few tools to help businesses, especially small and medium-sized enterpri...
| Authors: | , , |
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| Format: | article |
| Publication Date: | 2023 |
| Country: | España |
| Institution: | Universitat Politècnica de València (UPV) |
| Repository: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Language: | English |
| OAI Identifier: | oai:riunet.upv.es:10251/213139 |
| Online Access: | https://riunet.upv.es/handle/10251/213139 |
| Access Level: | Open access |
| Keyword: | Sustainability Circularity Bottom-up Framework Small and medium-sized enterprises |
| Summary: | [EN] The principles of sustainability and circularity are gaining ground in business, driven by market uncertainty and instability. Although many policies and strategies promote the circular economy from the top-down, there are few tools to help businesses, especially small and medium-sized enterprises, overcome the challenges that hinder its implementation from the bottom-up. This article provides a structured bottom-up framework to accelerate the adoption of initiatives to achieve sustainable goals while transitioning to circularity. It adopts a conceptual framework development using a representation of the circular economy - the funnel metaphor - as a 'method' for exploring sustainability and circularity initiatives. The article categorises specific patterns in which initiatives can support the transition from traditional linear approaches to production and consumption to a more circular approach. By adopting a multidisciplinary and multi-stakeholder approach, this framework introduces a novel way of characterising sustainable and circular initiatives that allows for minimising rebound effects and balancing trade-offs. As a result, companies can better articulate their actions to future-proof their operations and mitigate unsustainable impacts in a context of resource constraints. |
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