Cita APA

Damm, R., & Rodríguez Monroy, C. (2011). A review of the customer lifetime value as a customer profitability measure in the context of customer relationship management.

Citación estilo Chicago

Damm, Raphael, y Carlos Rodríguez Monroy. A Review of the Customer Lifetime Value As a Customer Profitability Measure in the Context of Customer Relationship Management. 2011.

Cita MLA

Damm, Raphael, y Carlos Rodríguez Monroy. A Review of the Customer Lifetime Value As a Customer Profitability Measure in the Context of Customer Relationship Management. 2011.