Communication, dissemination and exploitation strategy analysis in Horizon 2020: keys to multiply the impact of european projects
This study presents a review work on communication, dissemination and exploitation of results of the European Union research and innovation framework program Horizon 2020, a program of almost 80 billion euros for 2014-2020. The objective is to clarify the terms communication, dissemination and explo...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2021 |
| País: | España |
| Institución: | Universitat Pompeu Fabra |
| Repositorio: | Repositorio Digital de la UPF |
| OAI Identifier: | oai:repositori.upf.edu:10230/47027 |
| Acceso en línea: | http://hdl.handle.net/10230/47027 |
| Access Level: | acceso abierto |
| Palabra clave: | Communication Dissemination Exploitation Impact Research European Union Horizon 2020 Horizon Europe Comunicación Diseminación Explotación Impacto Investigación Unión Europea Horizonte 2020 Horizonte Europa |
| Sumario: | This study presents a review work on communication, dissemination and exploitation of results of the European Union research and innovation framework program Horizon 2020, a program of almost 80 billion euros for 2014-2020. The objective is to clarify the terms communication, dissemination and exploitation of results, activities that multiply the impact of public investment and to give keys about their strategic plans. As a result, it has been possible to establish the narrative of what the EU expects from European projects regarding the communication of science and the dissemination and exploitation of its results. This clarification will help research teams to generate more assertive proposals. The methodology of narrative syntheses has been applied and the reference documentation of the participant portal Horizon 2020 has been used as the basis of the evidence. As a method of analysis, structured summaries have been made to prepare the narrative synthesis, core of the work. In conclusion, strategic planning of impact multipliers is essential. Communication design begins with the proposal; dissemination and exploitation plans, once results have been obtained. Measuring its effects to adjust strategic plans will enhance the overall global impact of the project. |
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