Rodríguez Torrico, P., San José Cabezudo, R., San Martín Gutiérrez, S., & Trabold Apadula, L. (2021). Let it flow: The role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing.
Chicago Style CitationRodríguez Torrico, Paula, Rebeca San José Cabezudo, Sonia San Martín Gutiérrez, and Lauren Trabold Apadula. Let It Flow: The Role of Seamlessness and the Optimal Experience On Consumer Word of Mouth in Omnichannel Marketing. 2021.
MLA CitationRodríguez Torrico, Paula, Rebeca San José Cabezudo, Sonia San Martín Gutiérrez, and Lauren Trabold Apadula. Let It Flow: The Role of Seamlessness and the Optimal Experience On Consumer Word of Mouth in Omnichannel Marketing. 2021.
Warning: These citations may not always be 100% accurate.