Place identity of egyptian cities: learning from the past, branding for the future
The deterioration of place identity has been identified as one of the major urban design problems in Egypt. An integrative design framework, therefore, is needed to make use of design patterns, identity characteristics, and hidden features of traditional places. The task on architects and urban desi...
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2013 |
| País: | España |
| Institución: | Universitat Politècnica de Catalunya (UPC) |
| Repositorio: | UPCommons. Portal del coneixement obert de la UPC |
| Idioma: | inglés |
| OAI Identifier: | oai:upcommons.upc.edu:2099/13009 |
| Acceso en línea: | https://hdl.handle.net/2099/13009 https://dx.doi.org/10.5821/ace.v7i21.2585 |
| Access Level: | acceso abierto |
| Palabra clave: | Urban renewal -- Egypt -- Cairo City promotion -- Egypt -- Cairo Architecture and society -- Egypt -- Cairo Place identity Urban places Egyptian contemporary architecture Place branding Identitat de lloc Llocs urbans Arquitectura contemporània egípcia Marca-lloc Identidad de lugar Lugares urbanos Arquitectura contemporánea egipcia Marca-lugar Rehabilitació urbana -- Egipte -- Caire Ciutats -- Màrqueting -- Egipte -- Caire Arquitectura i societat -- Egipte -- Caire Àrees temàtiques de la UPC::Urbanisme::Planejament urbà Àrees temàtiques de la UPC::Urbanisme::Aspectes socials |
| Sumario: | The deterioration of place identity has been identified as one of the major urban design problems in Egypt. An integrative design framework, therefore, is needed to make use of design patterns, identity characteristics, and hidden features of traditional places. The task on architects and urban designers is preserving prominent elements of the traditional built environments rather than produce an Open Museum for the visitors. One of the mechanisms to achieve this objective is Place Branding, which helps to provide places with an image, a cultural significance, and a source of economic value, and constitutes an instrument that can agilely convey a place's strengths. The paper will discuss the case of contemporary architectural and urban places in the Egyptian cities and will suggest a methodological approach for place branding in the Egyptian context that could be used in developing and providing local urban spaces that comply with people’s needs and values. |
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