Vaziri, M. (2021). Consumer-based brand categorization through perceived brand globalness and localness in signalling theory: A mixed-method approach in an emerging market for FMCGs.
Citación estilo ChicagoVaziri, Maryam. Consumer-based Brand Categorization Through Perceived Brand Globalness and Localness in Signalling Theory: A Mixed-method Approach in an Emerging Market for FMCGs. 2021.
Cita MLAVaziri, Maryam. Consumer-based Brand Categorization Through Perceived Brand Globalness and Localness in Signalling Theory: A Mixed-method Approach in an Emerging Market for FMCGs. 2021.
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