Scolari, C. A. (2018). Transmedia branding: Brands, narrative worlds, and the McWhopper peace agreement.
Citación estilo ChicagoScolari, Carlos Alberto. Transmedia Branding: Brands, Narrative Worlds, and the McWhopper Peace Agreement. 2018.
Cita MLAScolari, Carlos Alberto. Transmedia Branding: Brands, Narrative Worlds, and the McWhopper Peace Agreement. 2018.
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